Meet Our New Managers, Brittany and Colin!

As an organization, the Eide Automotive Group prides itself on promoting from within, helping our employees to develop their skills and grow in their careers. 

In the last month, two of our sales consultants have been promoted to higher roles! Brittany (McLean) Aichele has been promoted to Business Manager, and Colin Bitz has been promoted to Sales Desking Manager!

Both Brittany and Colin have shown exemplary leadership through their time in sales at Eide Ford, and are excited to have them move up into management roles, to become leaders in a new way.

Meet Brittany
Brittany joined our Eide family in 2022, working as a detail technician, and was then promoted to Sales Consultant in January 2023. She worked in sales for over 2 years, and was promoted to Business Manager in May 2025.

Before working at Eide Ford, she worked in a detail shop for many years, and fell in love with the automotive industry. When she took a short break to pursue a different career, she realized she missed working with cars, and that is when she found Eide Ford. “I like the automotive industry because it is fast paced, and no two days are the same. Plus, I get to meet new people everyday, and am constantly learning new things that help me to grow in my career.”

“As I move into finance, I am excited to learn more about our dealership,” says Brittany. “I am also excited to be able to help out the sales staff in a new way, and to grow with Eide Ford.”

When asked what some things were that she had learned through her time spent with Eide, Brittany said: “I learned that it is always OK to ask for help, asking for help makes you stronger, and helps you to grow. I also learned that we are all a team with the same goal, and we need to work together and support each other so that we can all succeed.”

“I love working at Eide Ford because I love to work with our customers, and I still get to do that in finance. Everyday is super busy and productive, and I love our Ford brand!”

“Eide’s culture and their goal to promote from within is something I love to be a part of. Eide wants their employees to succeed, and they put in the time to help them do just that. I also love how much we are involved in our community.”

“I would like to thank Mike Wishek, for being a great manager and leader; he has always been such a big help. I would also like to thank all of the sales managers for their leadership and guidance through the years, and Jesse Schuchard, for giving me this amazing opportunity, both at Eide Ford and in the Finance Department.”

“Brittany has accomplished a lot in the short few years she has worked at Eide Ford,” says Mike Wishek, General Sales Manager. “She went from working in our washbay, to one of our top sales consultants in one year, and then moved into finance 2 years later. This is not something you see often, and it speaks to her work ethic and drive. Brittany is a great example of how we strive to help our employees grow and succeed, and how Eide promotes from within. I am very proud of Brittany and everything she has accomplished, and I am excited to see her continue to grow with Eide in the years to come.”

In her spare time, Brittany likes to spend time with her daughter and husband, travel, watch movies, and go shopping. 

Meet Colin
Colin started working in the automotive industry in 2022, and then joined our Eide team in March of 2023 as a Sales Consultant. He was recently promoted to Sales Desking Manager just last month, June 2025!

“I love working at Eide Ford because each day is different, and I get to work with great people everyday, and with the Ford brand, which I love,” Colin says.

When Colin was selling vehicles, he enjoyed helping his customers find the right vehicle for them, and finding solutions when he ran into challenges. 

“Through my time working at Eide Ford, my confidence has grown, I have furthered my problem solving skills, and have learned how to work in a high pressure environment. These are all skills that I am still able to use in my new management role.”

As desking manager, some of Colin’s new responsibilities are desking car deals, following up with customers, hiring new staff and conducting training sessions, and spending time one-on-one with sales to help develop their skills. 

“As I learn more about my job and further my skills as a manager, I am excited to learn more about our dealership, and challenge myself with new opportunities,” says Colin.

When asked if he could name one thing that has been important to his success, Colin said it was the support of the people around him. “We have a great team here at Eide Ford, and I couldn’t have done it without everyone’s help and support along the way.”

“I would like to thank Mike Wishek, for being an amazing leader. He leads by example, and pushes me to grow. I would also like to thank the rest of the management team, for pushing me out of my comfort zone, and to be better every day.”

“I would like to say a final thank you to my customers. I loved working with each of them, and being a part of their car buying experience. They are a big part of why I am where I am today.”

“Colin has done a great job working with his team, building relationships, and coaching our staff to grow in their careers,” says Mike Wishek. “He has done a great job earning the respect of everyone on the sales floor, really focusing on each person individually, and strives to help them grow and succeed through each deal. We are thankful to have him on our team, and we look forward to watching how Colin continues to grow in his position!”

In his free time, Colin likes to go camping, golf, and spend time working in his yard.

Thank you
Brittany and Colin are both perfect examples of the growth opportunities available within the Eide Automotive Group. Both of them give their all every day, and we are extremely thankful for everything they have done. We are proud of everything they have accomplished so far, and look forward to seeing how they continue to grow in the years to come! 

Thank you, Brittany and Colin, for everything you do for  Eide Ford and for all of our customers!